Project background: The customer is a leading domestic new energy vehicle company. During the critical period of continuous favorable policies and brand renewal, the customer comprehensively analyzes the performance of its own brand to better cope with the internal/external challenges after brand renewal.

Customer needs: Multi-faceted analysis around brand growth, driver/hindrance discovery, effective marketing, and opportunity insights to guide brand strategy development and optimization

Service content: (1) Brand growth analysis; (2) Brand perception analysis; (3) Competitive product analysis; (4) Analysis of marketing activities; (5) Suggestions for strategy optimization