Project background: The client is an outstanding enterprise representative in the global optometry industry, with more than 100 years of professional accumulation in the field of ophthalmology and optometry, and attaches great importance to brand building, so he would like to know the result of brand building work.

Customer demand: To investigate the health of their own brand, monitoring + diagnosis, insight into domestic consumer demand, but also for the later comparative assessment to provide a basis

Service content: (1) Brand health; (2) Brand image perception; (3) Purchase behavior analysis; (4) Competitive product analysis; (5) Customer group segmentation and portrait